Guaranteed Rate
Guaranteed Rate is a U.S. residential mortgage company headquartered in Chicago, Illinois. Founded in 2000 by Victor Ciardelli, the company had $37 billion in funded volume in 2019 and has funded over $120 billion in home loans since inception.
Presents to the CMO and CCO creative ideas and digital strategies across platforms. Manages a small creative team while developing and oversees execution of assets such as: social, email, display ads, video.
Home Valuation
The goal of this video was to engage with homeowners and potential buyers and guide them to use Guaranteed Rate’s Home Valuation tool. The tool gives estimated home values, all you need is the home address and an email.
Art direction, typography and storyboarding.
SEO Animations
This series of videos were meant to be fun, playful and educational. They cover main topics and question homeowners typically have. Each video is paired with an article that is posted on our company blog.
Art direction, design and storyboarding.
Monthly Savings
This video series was meant to be hard hitting and push homeowners to refinance their mortgage with Guaranteed Rate. These videos focused on historically low rates and potential savings with our spokesman Ty Pennington.
Art direction, costume and set design.
Is it time?
The goal of this video was to encourage potential customers who are ready to upgrade their home with with new features or extra space by getting pre-approved with Guaranteed Rate to make the home purchase process a breeze. Featuring Ty Pennington.
Art direction, costume and set design.
